Most business owners blame tariffs for shrinking profits—but the real damage comes from USMCA compliance mistakes, miscoded HS classifications, and poor trade visibility.
Tariffs between Canada and the U.S. feel like a tax problem.
But in this episode, Karena Bell, Founder of ProfitLinz (https://profitlinz.com/) explains something simple:
Tariffs rarely destroy margin.
Bad decisions do.
Many companies are overpaying 20–40% in duties because of:
That money leaves quietly.
No headlines.
No alerts.
Just lower EBITDA months later.
When tariffs rise, landed costs increase immediately. Duties are paid before revenue is collected. Inventory ties up cash. Pricing adjustments lag.
Cash stress shows up before profit erosion.
Most leaders don’t see it until it’s too late.
Karena breaks down how USMCA compliance mistakes and tariff misclassification are hurting small and mid-sized businesses across Canada and the United States.
This is not a compliance issue.
It is a profit strategy issue.
Key Topics Covered
Who This Podcast Is For
Startup founders, solopreneurs, CFOs, import/export businesses, and scaling business owners operating between Canada and the U.S.
What You’ll Gain
Actionable insights, hard-won lessons, and practical trade strategies to protect margin, improve working capital, and prevent hidden duty overpayments.
Guest
Karena Bell
Founder, ProfitLinz
LinkedIn: https://www.linkedin.com/in/karenambell/
Website: https://profitlinz.com/
Complimentary tariff assessment on the ProfitLinz website at: https://profitlinz.com/tariff
Hosts
Bernie Franzgrote
https://link.v1ce.co.uk/berniefranzgrote
Percy Barr
LinkedIn: https://www.linkedin.com/in/percy-barr-10992b10/
Website: https://percybarr.com/
Wayne Pratt
LinkedIn: https://www.linkedin.com/in/prattwayne/
Website: https://motive8u.ca/
Sponsors
WebIndexer – Turn your website into a 24/7 sales assistant with a smart chatbot.
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Notionhive – High-performing websites that generate leads.
👉 https://tinyurl.com/35hrnu4a
East Trade Winds – Free networking community for serious business connections.
👉 https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9
Canada Growth Network Membership
Join the Canada Growth Network for $47 CAD per month.
Get access to GoHighLevel, business tools, and community support.
First month is just $1. Cancel anytime.
👉 https://canadagrowthnetwork.com//ghl
Watch & Read
YouTube: https://youtu.be/7zxiYncTQzE
Article Version: https://knack-4-business.ghost.io/tariffs-arent-killing-profitability-your-decisions-are
Call To Action
Read more.
Review your HS codes.
Then tell us—have you checked your USMCA compliance in the last two years?
Email us at:
📧 info@kreativinsight.com