Knack 4 Business

Business OPTIMIZATION Expert Reveals Top Tips for Sustainable Growth

Episode Summary

Business Optimization Expert Reveals Top Tips for Sustainable Growth 🏁 Audience: Startup founders, solopreneurs, and scaling business owners 🎧 What You’ll Gain: Actionable insights, hard-won lessons, and real growth strategies for long-term business sustainability

Episode Notes

Too many businesses crumble when disruption strikes—because they never planned for it.

What if your business could keep running, even after a fire, a flood, or a shift in market demand?

In this eye-opening episode of Knack 4 Business, we sit down with Kenneth Edmonds, founder of 22 Century Management, who helps companies build operations strong enough to outlast chaos.

From training with space shuttle pilots to leading management teams through AI implementation and succession planning, Kenneth’s journey is anything but ordinary. But his mission is clear: help businesses prepare to win.

🚀 This episode is more than a conversation—it's a blueprint.

🎙️ What You’ll Learn:

• Why “under-promise and over-deliver” is more than a motto—it’s a survival skill
• What space shuttle emergency drills taught Kenneth about business continuity
• How to craft a 5-year plan that includes economic, political, tech, and social shifts (aka PEST analysis)
• The key difference between running a business vs. building one
• How to prepare your team for AI, automation, and generational buyer shifts
• Why business owners must delegate with intention and train their replacements
• The three must-haves every startup needs before launch: capital, a clear mission, and a disaster plan

🔗 Guest Resources:

• 🌐 Website: 22 Century Management
• 💼 LinkedIn: Kenneth Edmonds
• 📩 Email: ken@22ctymgmt.com

🎁 Sponsors Supporting Smart Business Growth:

1. @Hive – Real-World Business Networking
   Grow your business with meaningful connections—in person and online.
2. Descript – Smarter Content Creation
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3. Property Wizard Podcast
   Break into real estate with practical insights from Fred Crouch.
   Hosted by a co-host of Knack 4 Business, this show is perfect for side hustlers and long-term investors alike.

👏 Acknowledgments

Special thanks to those who help bring this show to life:

• 🎧 Carl Richards of Podcast Solutions Made Simple
• 🏡 Fred Crouch of Property Wizard Podcast
• 🤝 Jovan Strika of @Hive Coworking
• 🧠 Melanie Webber, Business Partner Extraordinaire
• 🔥 Wayne Pratt of Motive8U Inc, Coach & Co-Host

💬 Let’s Keep the Conversation Going

📩 Have thoughts or questions? Reach us anytime at info@kreativinsight.com
🌐 Explore more episodes and resources at knack4business.com
🎙️ Catch past shows here: Knack 4 Business Podcast Library

👇 Drop your thoughts in the comments and let us know:

How bulletproof is your business strategy?