Knack 4 Business
The Secret to Finding & Keeping Dream Clients
Episode Summary
Unlock client retention with AI-driven insights from a seasoned expert. Who this is for: Startup founders, solopreneurs, and scaling business owners What you’ll gain: Actionable strategies, client retention tactics, and AI-powered growth tips
Episode Notes
Many service-based businesses struggle to truly understand and retain their ideal clients.
In this episode, Catharine O’Leary, founder of Client Intelligence Agency, dives into using AI to gain deep client insights and build lasting relationships. With over 30 years of experience working with Fortune 100 companies, she shows how to identify your ideal client, craft meaningful conversations, and boost revenue through storytelling and retention strategies.
Key Topics Covered:
- Why understanding your ideal client profile (ICP) matters
- How to balance lead generation with client retention
- The psychology behind quizzes for client segmentation
- Five essential conversations to deepen client engagement and loyalty
- How AI can reveal patterns to help you connect more effectively
- Techniques for storytelling that drive revenue
Guest Links & Resources:
Acknowledgements:
Special thanks to:
- Carl Richards, Podcast Solutions Made Simple – LinkedIn
- Fred Crouch, Property Wizard – LinkedIn
- Jovan Strika, Hive coworking – LinkedIn
- Melanie Webber, business partner – LinkedIn
- Wayne Pratt, Motive8U Inc – LinkedIn
Hosts:
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Call to Action:
We’d love to hear your thoughts! Reach out at info@kreativinsight.com
Listen to more episodes: Motivate You – Knack 4 Business podcast